||Coldwell Banker Northern California
Los Gatos Office
Ruth and Perry's Mission Statement
We recognize that purchasing or selling a home is the single largest investment our clients will make in their lives. Our goal is that every client’s home provides a sound investment that maximizes equity, provides security for a strong family foundation, and is located within the top ranked school districts in Silicon Valley and North Bay.
Our mission is to maintain our reputation of honesty and integrity in dealing with all clients and business associates. We are patient with our clients and are excellent listeners to their needs and wants. We have a sincere understanding and respect for different cultures which make the San Francisco Bay Area such a dynamic, unique, and exciting place to live and raise a family.
Ruth and Perry are proud that so many people put their trust in my real estate leadership and we look forward to proving our reputation with you. Ruth is a Certified Distressed Property Expert while Perry is a Certified HAFA
Commitment to quality, excellence, education and total client satisfaction
Skilled negotiator to maximize value and return on investment for buyers and sellers
Savy legal, finance, estate, and negotiation experience
Enabling our clients to move up into Los Gatos, Saratoga, Los Altos/Hills, Cupertino, North Bay areas of choice such as Woodside, San Carlos etc. with top schools
Total dedication to protecting my client’s emotional, financial, and legal interests
Implementing effective marketing plans, and strategies that maximize the value of my client’s home
Selling and buying your home is a team process, I promise to be patient and listen to your needs
We will lead the entire selling process with professionalism, integrity, and action
Superior people skills, strong work ethic, common sense, business skills with a sense of humor
Promise to Our Valued Sellers:
* We will develop a pricing plan, marketing plan, budget, and comparative analysis for your home.
* We will utilize comprehensive pricing comparisons and research to maximize your equity return.
* We will completely differentiate your home from other competing homes on the market.
* We will identify what resources and staging you home will require prior to listing on the market.
* We will advertise on a regular basis in the San Jose Mercury News, Local Papers, Homes and Land, Domus, and Coldwell Banker Preview Magazine.
* We will provide virtual tours, multiple photos, and priority Internet advertising at www.Realtor.com, www.ruthandperry.com,
, with every listing.
* We will outsource professional photography and create four color and high gloss brochures for every listing.
* We will submit a detailed listing to the Multiple Listing Service including several pictures and a virtual tour.
* We will install a professional distinguished sign and install a security lockbox to allow access.
* We will alert fellow Coldwell Banker and other Company Realtors by email in Northern California
* We will direct market to 250-500 neighbors to encourage their friends and family members to visit your home.
* We will personally host open houses on Saturday and Sunday from 1:30-4:30PM supported by local newspaper and Internet open house advertising. (Open Houses will be scheduled and approved by all clients)
* We will personally host Coldwell Banker tours and other realtor tours.
* We will provide a weekly status report on market conditions and recent sales activity for all listing clients.
* We will facilitate the completion of all inspections, repairs, staging, and the entire escrow process.
* We are dedicated to protecting our client’s emotional, financial, and legal interests during and after the
* We will personally call to follow up and thank every Realtor and potential buyer who will tour your home.
* Selling your home is a team process, we promise to be patient and listen to your needs
* Through excellent communication, we will eliminate surprises and keep you completely informed.
* We will lead the selling process with professionalism, integrity, and action.
* We will negotiate the best sales price and terms to reach our ultimate goal.
We place our listings on several web sites to generate maximum exposure on the web. Some of them are:
Realtor.com, Google, Trulia, Zillow, MLS, Movoto, Craigs List, Wall Street Journal, New York Times, Back Page,
Google Base, Yahoo Real Estate Classified, RealEstate.com
Promise to Our Valued Buyers
* We will develop a specific buying plan for buyers based upon location, budget, schools, commute, neighborhood, lot size, square footage, terms, and timing.
* We will research, preview, tour open houses, and produce property profile reports for all homes in our search criteria.
* We will negotiate the best price, terms, contingencies, and the personal desires of my buyers.
* We will provide a weekly status report and daily communication on any new listings or price changes.
* We will be informed on all inventory, pricing, and market conditions in your search criteria.
* Buying a home is a team process, I promise to be patient and listen to your needs.
* We will actively describe your home search criteria at all office and board meetings.
* We will utilize comprehensive pricing comparisons and research to negotiate the best purchase price.
* We will provide immediate listing alerts and virtual tour/ photos to all buyer clients at
* We will send over weekly emails describing your specific buying needs to Coldwell Banker Realtors in Northern Ca.
* We will personally attend open houses on Saturday and Sunday with my buying clients.
* We will facilitate the mortgage and escrow process including completion of all inspections, repairs, and contingencies.
* We are dedicated to protecting my client’s emotional, financial, and legal interests during and after the buying process.
* We will personally call to follow up with every Realtor and potential seller who matches our home purchase criteria.
* Buying your home is a team process, we promise to be patient and listen to your needs.
* Through excellent communication we will eliminate surprises and keep you completely informed.
* We will lead the buying process with professionalism, integrity, and action.
Ruth and Perry are Bay Area residents for 24 years and have over 22 years of combined Sales and Marketing experience between them. Ruth and Perry focus on both Single Family Homes, Town Homes, Land and Income properties in the Bay Area and Silicon valley. Between them they have 2 Graduate degrees and have consistently ranked in the top 100 for Company Sales .
Top Ten Reasons to engage with Ruth & Perry Sales Team
1. On average Ruth and Perry’s buying clients purchase at near 95% of list price and sell at and near 100% of list price. We generate and create value for our clients in both rising and tough markets.
2. We are excellent negotiators on your side of the transaction and work as a team on every transaction. Ruth listens to the customers needs & wants, understands the market thoroughly and then establishes a plan to execute and negotiate for her clients. Besides having a MBA, Perry has been a Director of Marketing and Sales at both Multi National and 2 successful start-up companies, giving both the edge to understand customer, finance, transactional issues and implement technology to assist in the Sales & Purchase Process.
3. We achieve excellence by Integrity, seamless and flawless execution, and generating the desired results for our clients. We are long term relationship builders and not transactional realtors; having clients we have helped sell and buy multiple properties over the years, as well as those have returned back to our State. As required we bring Tax and Trust Advisors and Legal teams to the table on complex deals.
4. We develop a marketing and sales plan; assist, guide and implement pricing strategy; carry out budget analysis which makes the cost / benefit outcome clear. A detailed comparative analysis for all our sellers and buyers is done. We utilize detailed, thorough and relevant pricing comparisons to research and maximize your equity during the home sale or purchase process. For buyers we will develop a specific buy plan. Based on location, budget, schools, commute, neighborhood, square footage, lot size, terms and timing. After thoroughly researching and being well versed with the Areas and Homes; we also advise from. Time to time on future trends, as to which areas are up and coming, thereby generating a higher return or Price appreciation. We.understand that Buying or Selling a home is likely your biggest Asset or Investment.
5. We focus on creating market value and differentiating your home in the market and are dedicated to our clients emotional, personal, financial and legal best interests. We work with you as a team, a partner and when the transaction is over want you as a friend who we will keep in touch with monthly over the years.
We own properties in-state and out of state and also facilitate our clients with rentals and guidance associated with renting.
6. We provide free staging advise, host open houses, and maximize local and national advertising of your home. We will mail and deliver thousands of flyers featuring your property. Your property will be listed on top Real Estate websites including. www.ruthandperry.com, www.camoves.com/ruth.mistry , www.realtor.com,www.coldwellbanker.com, www.trulia.com, www.nytimes.com.www.mlslistings.com, www.google.com, www.yahoo.com, www.wallstreetjournal.com, to mention a few.
7. We will provide status reports on market conditions and recent active / pending / sold homes activity. By maintaining excellent communications, you will be completely informed and thereby avoid surprises.
8. We work with the #1 Residential Brokerage in Silicon Valley, which has the highest market share, and the largest print and internet advertisement for our clients. Having the largest relocation department allows to facilitate in finding new homes before they hit the market or have buyers for clients that are relocating.
9. Nationally, Coldwell Banker, sells 4 out of 5 homes that sell over a million dollars. In Silicon Valley Coldwell Banker is the #1 producing real estate firm for Market Share and Total Sales.
10. Coldwell Banker Northern California has sold over $10 Billion plus in properties and represented over 14,500 sides of closed transactions in 2010. Furthermore, there are over 4500 professional Realtors in Northern California and over 9,900 in the State of California representing the most qualified buyers and the best new Listing in all areas of the State.